What makes a newsletter great? You will find lot of contents regarding newsletters and how to achieve high open rate, over past two decades i have learnt that simple & short newsletter gets you more response. Most important to me is Good database for newsletter? Its important you dont use any purchased database as it can get you in trouble. gone are the days when one used to buy database online and send a blast. Now we have to be very careful as we have to make sure our newsletter database is as per GDPR compliance specially if you are in EU. Always keep your database updated, Good database will give you good result. Here are some tips for good newsletter, ways to increase open rate of newsletter. Audience: Make sure your recipient list is clean & updated. Keep subject line to that point not too short not too long, for me 8-12 words is good, subject line should reflect contents or newsletter. Avoid Spam words Example : Apply now Auto email removal Billion Cash...