Google My Business has made it footprints visible and is predominantly being used by all business around the world, Since it Launch in 2014 Google My Business has came a long way and is not important part for all business who have physical presence. I have been using GMB since early 2018 for my clients and it has made a huge difference to their business such as restaurants, showrooms, sports academy, entertainment business as GMB gives you insight in to data which is very useful. I have watched videos & read lots of contents regarding how to improve Google Listing ranking etc most of it may be spammy tactics which don't work anymore and can get you in trouble as your account can be suspended by Google. So Keep it simple and follow best practices as share by Google Technical staff with me over the years If you business is not on Google, then set it up first and claim ownership of your business. If you business is already on Google then claim ownership of your business and th